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What Is Perth Upmarket?

Perth Upmarket is Perth’s premier quarterly market for handcrafted wares. We are a West Australian business and our vision is to help creative small businesses, like yourself, to thrive. We want to provide you with tools and support to help you before, on the day and well past the event. Here is what we think sets us apart from other markets:

  • Our events are shopping events. Our aim is to get thousands of savvy shoppers in front of your stall to buy your products.
  • Our events are FREE to attend, so we attract thousands of customers to your stall at each event.
  • Our events are curated – we hand pick over 180 of Perth’s best retailers, limiting the numbers in each category, to give customers choice and variety while minimising competition between exhibitors. You will be in good company.
  • We spend hundreds of hours and thousands of dollars in executing our highly targeted marketing plan in order to attract the right people who are your target market are ready to do business with you. Perth Upmarket has previously been featured on Sunrise, Air Asia inflight magazine, Tourism West Australia, WA Weekender, The West Australian and WA Business news to mention a few.
  • We care about you and your success. Many of our retailers have worked with us and together for years and have become good friends.
  • Perth Upmarket is held on the picturesque grounds of The University of Western Australia – centrally located between the north and south of Perth and boasting loads of free parking.
  • We have plenty of free parking.
  • We attract high quality sponsors that help elevate our event to extend our reach.
  • We have a private Facebook Group community where you can build ongoing business relationships with other retailers and where we share information and tips to help you maximise your day.
  • We are a professional events team and pride ourselves on being highly organised.
  • Our aim is to make your day stress free and generate lots of sales.

Who Are We Looking For?

Perth Upmarket is a curated event which means we handpick the most creative designers, makers, artists and gourmets that we feel are a good fit for the Perth Upmarket brand.

More specifically, we are looking for creatives that:

  • make or design their product here in WA
  • have a high quality, unique and stylish product. Great branding and stall display.
  • offers a product that we think will appeal to our target market
  • can professionally merchandise and present their product
  • demonstrates a high level of design and involvement in the creation of the product
  • are active on social media and will help to promote the event
  • have professional images that we can use to promote their presence at the event.

We also consider where else the product is sold and how many other retailers we have in each category.

NOTE: Not all applications are approved. Based on the high number of applications we are unable to provide individual feedback on applications not accepted by Perth Upmarket. If you are not successful, you may reapply, however we would encourage you to significantly change your offering.

What Do I Get If I Am Accepted?

As a Perth Upmarket retailer, you will receive a number of very special things:

  • Access to Thousands of potential customers! – We normally attract around 10,000 shoppers to each Upmarket event. We have a detailed marketing plan that promotes the event as a shopping event and attracts the right target market.
  • Your own space to sell your products and talk to customers in front of thousands of savvy shoppers. You are expected to be present at the event.
  • A website listing in our retailer directory with a picture and link to your website to send traffic to you before and after the event.
  • Your business name listed on our market map guide which is hosted online and given away on the day.
  • Tools and support to help you drive traffic to your stall and be successful on the day and after.
  • Access to our private Retailers Only Facebook group to network with other vendors and ask questions
  • Option for additional paid promotion through our digital channels to our large database which will extend your reach.

First at Upmarket

First at Upmarket is an incubator concept which launched in 2021 for Perth Upmarket events only (excludes Art and Wedding Upmarket). To encourage and support new creative small businesses to test the market, we are offering a discounted space plus additional support in our dedicated “First At Upmarket” hall for your debut.

What you will receive:

  • Entry into Perth's premier market at a reduced rate - 30% off
  • 1 hour online webinar before the event with Perth Upmarket director, Erin Madeley to answer all your questions and make sure you are prepared for market day
  • Your business featured in our email group newsletter (10K subscribers) and social media (33K) in the lead up to the event (Valued $200)
  • Concierge to help you bump in and find your spot on market day.

The space is in the Hackett Cafe near the hot food and veranda stalls. Limited spaces available each event and only available once.

Next Steps

Learn more on our retailer information page, including how to register, our upcoming market dates and Stallholder FAQs. If you have any further questions, please feel free to contact us.